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What is ABA Therapy?

Applied Behavioral Analysis (ABA) is a therapeutic approach that has been shown to improve socially significant behaviors in all areas of development for children with Autism Spectrum Disorder (ASD) and other behavioral challenges, including:

  • Communication

  • Social emotional adjustment

  • Adaptive behaviors

  • Fine motor skills

  • Cognition

ABA therapy is the only clinically proven therapy for children with autism and endorsed by Autism Speaks, American Academy of Pediatrics, Autism Society of America and many others.

Who can benefit from ABA Services?

Services are provided to families and their children diagnosed with Autism and/or other developmental disabilities within a wide range of ages, anywhere from birth to 20 years of age. The entire family benefits from our services.

How will ABA Therapy help my child?

While receiving ABA therapy, your child will work with highly trained specialists that can assist in teaching your child how to master daily living skills (e.g, dressing, hygiene, bathing, toileting, feeding), develop expressive and receptive language skills, play and leisure skills, and social skills. ABA therapy can also be utilized to assist in reducing maladaptive behaviors, such as self-injury, physical aggression, elopement, property destruction, etc. and work towards teaching replacement skills to utilize instead. The ultimate goal for ABA therapy is to help create a functional and meaningful life for your child.

What behaviors are targeted for ABA treatment?

A number of behaviors can be targeted through ABA treatment in the Social, Life and Learning Skills areas.  These include play and leisure, functional communication, social communication, adaptive behavior/self-help skills, attending skills, imitation skills, safety at home and in the community, independence regarding activities of daily living, community inclusion, and maladaptive behaviors such as tantrums, protesting, self-injurious behaviors, elopement, disruptive behaviors, etc.

What is a 'Treatment Plan'

A Board Certified Behavior Analyst assesses the learner's current skill set and behaviors in their natural environment and designs an individualized Treatment Package with strategies unique to the learners' needs so they can reach their fullest potential. 


A package with short-term and long-term goals may include communication goals, daily living goals, or behaviors for decrease/increase goals. Each goal is broken down into smaller steps with established guidelines and data collection measures the behavior therapist will follow to continually monitor progress and adjust the program for maximum success.

Where and When does therapy take place?

Currently, Rainbow ABA provides in-home services in 8 NJ Counties. Don't see your county? Just ask us.  


We are also in the process of opening a clinic in the Hackensack, NJ area.

How many hours of ABA Therapy will my child receive?

Typically, direct hours per week vary between 20 hrs/week to 40 hrs/week. Each child will be evaluated by a Board Certified Behavior Analyst to determine the number of direct service hours.

Who will be overseeing my child's ABA program? What does my child's team look like?

Your child's ABA team consists of A Board Certified Behavior Analyst (BCBA) and A Registered Behavior Therapist (RBT)/ Behavior Therapist (BT).

Does Rainbow ABA accept my Insurance?

We accept Horizon BlueCross BlueShield, Cigna, Aetna,  Horizon NJ Health, United Healthcare, Benefit Administrative Systems, and Nippon Life Benefits. We also take additional out-of-networks benefits that may not be listed. Call us today to discuss in more detail our coverage options.

My child is receiving other services. What do I do?

Rainbow ABA values interdisciplinary collaboration and will work with your current Speech Language Pathologist, Occupational Therapist, etc. as part of your learner’s Professional Care Team. Just let us know and we’ll coordinate communication with them.

What type of training do the Therapists have?

Upon joining the Rainbow team, each staff member completes a rigorous training process before working with any learners. Training topics include:

  • PRIVACY |  Protecting the Privacy of your personal information according to HIPAA guidelines

  • CULTURE | Respecting your cultural, social, religious and family values

  • SAFETY | Complying with NJ guidelines related to Mandated Child Safety Reports, as neeeded

  • ABA | Applied Behavior Analysis introductory training

In addition, each ABA therapist is enrolled in a 40-hour Registered Behavior Technician training course and has 3 months to complete the training once they are hired.

What can I do, as a Parent? Does ABA offer Parent Support?

Rainbow ABA offers Parent Training to provide tools and strategies that empower parents and afford their children the opportunity to thrive in their own environment. Parent Training is an important part of a learner’s overall success because it helps transfer new skills into the learner’s everyday life.

Your child’s BCBA will set up Parent Training sessions that are convenient and work with your schedule. Most funding sources (i.e., major insurance providers) make Parent Training a mandatory component.

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