Updated: Dec 14, 2022

Feature Article
What is the Premack Principle?
A 'not so science-y' approach to behavior

The Premack Principle, better known as, “first, then” is often used in ABA sessions. For example, “First clean up your toys, then we can color”. The Premack principle is used to motivate individuals to engage in a task that has a lower probability of being engaging in; once the lower preferred activity is completed, then the individual is granted access to something reinforcing.