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Rainbow Newsletter | January 2023

Feature Article


A 'not so science-y' approach to behavior

Reinforcement is used to motivate individuals to engage in wanted behaviors more frequently. In order to use reinforcement appropriately, preference assessments must be conducted first. One form of a preference assessment is a paired stimulus preference assessment. This preference assessment is quick, convenient, and can be run casually.


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The Premack Principle, better known as, “first, then” is often used in ABA sessions. For example, “First clean up your toys, then

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